Why Your Business Needs Social Media Marketing?
Topics that we will cover throughout this article. Hope you like it and it will be helpful for your business.
- What is SMM?
- What are the different platforms? Organic and paid reach.
- Why is SMM important?
- How can you do SMM?- 5 pillars of SMM.
What is social media marketing (SMM)? To put it simply, it means managing your social media pages to make a digital presence of your business. To elaborate, it includes coming up with creative content to promote your brand or product and posting or publishing it on various social media platforms like Facebook, Instagram, Twitter, Pinterest, etc. with eye-catchy graphics.
From the last 2 years if we look at the digital marketing scope then the graph is increasing drastically. We as a Digital marketing agency in Jodhpur, help the business to make its brand more strong and make a good reputation toward her competitor.
Social Media Marketing Tips: The content should be created keeping in mind the platform on which it will be posted, e.g. when posting on Instagram, one needs to make the post more graphically strong to get more audience engagement because Instagram has the highest engagement rate compared to other platforms and it is also known for beautiful photos.
As mentioned above, the content of posts will vary depending on the platform that the audience spends the most time on. So what are the different social media platforms? Let’s discuss:
It is the biggest social media platform, with over 2.85 billion monthly active users. Its users are mostly millennials and Gen X. It can be used to optimize brand awareness and targeted ads. Facebook is the go-to platform for businesses that cater to customers. It is very important to first know about how to increase Facebook engagement and make proper planning for getting the best outcomes.
Launched as a photo-sharing app, Instagram now allows users to share short and long videos called reels and IGTV respectively. The audience is primarily millennials and Gen Z. Brands can build brand image through attractive photos since Instagram is all about pictures.
The video-sharing and publishing app has a wide array of users, from gen x to gen Z. It can be used to increase brand awareness or post entertainment videos. YouTube ads can also be used to target a select audience and also help in generating more revenue and sales.
LinkedIn is the most professional social media platform. Everyone is here only for the business, to see who is hiring, to grow professional connections, etc. It is a great platform for professional businesses such as accounting firms, accountants, lawyers, etc. Businesses that cater to business (B2B) can benefit immensely by marketing on LinkedIn.
Twitter is the best app for PR or customer service, usually used for text and videos. You will usually find Millenials using it, to share news, opinions, or stories. And also will get daily news instant on news, entertainment, Celebrities, sports, etc.
If your business is all about visuals, then Pinterest is the go-to platform. It is mainly used by older millennials and young baby boomers used for finding inspiration and ideas and is highly visual. Influencer marketing can be used to market successfully. To grow your Pinterest boards and pin insights, follow the latest trend of the market, and based on that plan how to increase Pinterest followers? And track your profile performance, how well it is working, and if not, what we need to do for the improvement.
It is based on the concept of questions and answers. There is a voting system that helps quality answers make it to the top. There are 2 ways you can market on quora- answering relevant questions or through paid advertisements.
It is based entirely on community benefit. Reddit, like Quora, has a voting system where users can upvote or downvote links, entries, or comments. Now, that you know about the platforms, you should also know about the two ways to grow your post reach.
Organic Social Media Marketing growth- Little time consuming
Organic reach or growth is the natural growth that your business social media page sees. It is the number of users that have seen or interacted with your content without paid means. Organic growth is especially great for small businesses that might not have the budget to run paid campaigns.
Paid Social Media Marketing Growth- Instant result
Paid reach or growth is the result of paid ad campaigns that businesses run. Social media platforms offer targeted ads, for instance, Facebook Ads lets you select the objective for running the ad campaign and target it to your selected audience and location. Social media ads are highly effective and have a decent return on investment.
Why does your business need a proper SMM?
Social media marketing offers an affordable yet effective platform to promote business. With the increased accessibility of smartphones and ever-increasing use of the internet, social media has become prevalent.
The extensive use of such platforms helps businesses:
- Increase brand awareness,
- Growing their consumer base, and
- Eventually, increase sales.
The users are open to learning and exploring new content and businesses or brands. The internet offers a marketplace not bound by geographical limitations, so does social media. Social media marketing can help you expand your business beyond your city or country.
How to do Social Media Marketing?
You can manage your social media pages by yourself, or hire someone to do it for you. Some individuals and agencies do social media management, if you’re looking for someone to do a social media marketing company in Jodhpur, we suggest having a look at our official website - Adiyogi Technosoft Pvt. Ltd. There are a lot of social media tools you can use like Hootsuite, Buffer, SproutSocial, etc.
When it comes to social media management, there are essentially 5 main steps;
1. Your strategy
The first thing to do after you decide to set up Social media pages for your business is to come up with a social media strategy. What do you need to take into consideration?
- What are your goals?
- Is it to increase brand awareness?
- Do you want to generate more leads?
- Do you want to increase traffic to your website? Or
- Do you want to engage with your audience?
Now that you have selected your goal, you need to decide the platform that you want to post content on. This will depend on your goal. If you want more engagement, you should consider creating an Instagram page.
If you want to increase reach, Facebook and Instagram both can be your option. It is always wise to have a presence on more than one platform. The platform you choose to create your business page on will influence the content that you will post. If you decide to make a page on Instagram, your content will need to be visually pleasing and engaging, if you create a page on LinkedIn then your content will have to be professional with no-nonsense language.
2. Plan and publish
You need to be consistent in publishing quality content. Publishing means simply posting photos, videos, etc. Social media platforms reward those who have the right frequency and consistency in posting. Find out the right days and times of the day when your audience is most active and post your content accordingly. Several tools allow you to schedule a post in advance.
3. Listen and engage
Social media is a great place to collect data and analyze customer behavior. You can monitor what your customers are saying about your brand and how they are reacting to your content. This can help you formulate better marketing policies. There are a lot of tools that you can use to monitor and listen to your audience.
A lot of social media platforms provide tools that can help you analyze and understand how your content is being received, how effective your post has been, you can monitor the reach, number of likes, shares, etc. This will help you make relevant changes in your social media strategy in case you are not getting results from the current one. To help you get a more in-depth report about your social media performance there are many tools that you can use, apart from the features already available on the platforms.
Through free social media marketing schedulers, you can also collect the insights of your social channels and some of the tools are available free of cost, to know more about social media tools, book a free consultation with us.
After successfully creating a presence on social media, you might want to consider marketing through paid advertisements. Almost all social media platforms offer paid advertisements that can be used to target a wider audience. You can select a goal for running the ad campaign and select a target audience and location you would like to showcase the ad to, these are some of the features offered by the Facebook ads manager. These ads are highly effective and give you good results in a short period.
If it’s too much for you, simply hire a social media management agent or agency, if you are looking out for one, I would suggest you check out our website, one of the best digital marketing agencies in Jodhpur.